14 Nov '17, 4pm

How to Clean Up Query Parameters in Google Analytics

How to Clean Up Query Parameters in Google Analytics

Query parameters break up URLs in Google Analytics. The same webpage on your site may be broken up into tens, hundreds, or (for highly trafficked sites) thousands of different pages in GA when combinations of parameters are tacked onto this URL. Hence, all associated metrics are splintered as well. This can make cohesive analysis extremely difficult and in some cases impossible.

Full article: http://www.seerinteractive.com/blog/clean-up-query-parame...

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