14 Nov '17, 4pm

Voice search: Content may be king, but context is queen in the new voice-first world

The beauty of this is clear. All the investment that’s been poured into content continues to pay dividends in a voice-first world. If anything, in order to truly get to the context-first scenarios we have today, you need deep, detailed, rich content. But even here, context plays a role. If the request is for the temperature, the platform being engaged will determine location as part of the relevancy factoring. The answer (let’s say “72 degrees”) in any other context might seem “thin” by nature. But as an answer to “What’s the temperature outside?,” it’s a perfect fit.

Full article: https://searchengineland.com/voice-search-changes-everyth...

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