14 Nov '17, 2pm

How to use your data to supercharge paid search

How to use your data to supercharge paid search

As well as integrating customer data, a Customer Data Platform will stitch data together, and link typically anonymised data with known identifiers. In doing so, multiple visits – across numerous sessions, channels and devices – are linked to one individual, so marketers can begin to understand who specific customers are, where they came from, what they viewed, and how they interacted with marketing channels on their path to purchase.

Full article: https://searchenginewatch.com/2017/11/14/how-to-use-your-...

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