14 Nov '17, 1pm

Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]

After product launching, we included the product name and logo in addition to Android, iOS, and Windows Phone icons. This way, our audience would figure out that our product is an application at a glance. (As mentioned earlier, the pictures above are illustrations of the actual campaign so if they don’t seem graphically perfect, pardon me. I’m a content marketer not a graphic designer . During the actual campaign, I collaborated with graphic designers and made it clear that we would include the mobile platforms icons and showcase the logo prominently. I also gave them the exact textual content to include. They were allowed to get as creative as they wished with the design as long as the intended message was loud and clear.

Full article: https://www.searchenginepeople.com/blog/memories-content-...

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