14 Nov '17, 2pm

Our Skyscraper Technique Failure & the Lessons We Learned by @olmykh

Our Skyscraper Technique Failure & the Lessons We Learned by @olmykh

By now just about everyone has heard of the Skyscraper technique. Popularized by Brian Dean , all you have to do is to create content better than your competitors, and you’ll get tons of links, shares, rankings, and traffic, right? That’s what we thought, too. Sadly, we were wrong. While the Skyscraper technique is awesome in theory, for us it was a failure. And we learned some powerful lessons from it. Here’s our story. The Content Marketing Dilemma When we’ve just started working on our product, we were lucky to realize the importance of content marketing. There are many important choices to make when putting together a content marketing strategy, starting with: The type of content (text, video, podcast, infographics, SlideShare). Publishing frequency (once a day/week/month). Distribution channel (social networks, communities, SEO, ads). One question has been bugging our...

Full article: https://www.searchenginejournal.com/skyscraper-technique-...

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