13 Nov '17, 3pm

3 last-minute Google Shopping tricks to level up your account for the holidays

All three campaigns qualify to enter the auction. Google surveys the highest-priority campaign for entry. The negative keywords “Nike” and “running” force Google to pass and consider the medium-priority campaign. The negative keyword “Nike” prevents the ad from matching and pushes it down to the low-priority campaign. The long-tail keyword with high purchase intent matches with the lowest priority campaign. Now you have a higher chance of winning that valuable conversion because your higher bid is going to place you higher in the search results.

Full article: https://searchengineland.com/3-last-minute-google-shoppin...

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