13 Nov '17, 12pm

5 Engaging Ways to Engage Your Audience

5 Engaging Ways to Engage Your Audience

Getting attention. Every page of your site is a landing page . From the moment visitors land on that first page, you need to grab their attention. This doesn’t require any gimmicks, but it does require the ability to organize your information in a compelling and visually-friendly way. Reassurance. Each page of your site must continue to assure your visitors that they are where they need to be to get the information they came looking for. Placement and words used in page headings, contextual links, bullet points, etc., can all be used to reassure your visitors that you have the information they need without much more than a quick glance. What’s in it for them? If your visitors can’t immediately figure out “What’s in it for me?” you will quickly lose their interest. Your visitors need to quickly find answer to their questions, product information, benefits, and, ultimately, ...

Full article: https://www.polepositionmarketing.com/emp/5-engaging-ways...

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