12 Nov '17, 6am

Are you changing keyword bids too often?

Account managers use many approaches for setting and tweaking bids over time, and bid optimization is one of the oldest features in the SEM software industry. Automated bidding can work great, but many account managers (particularly agencies and consultants) have neither the budget nor the inclination to pay for an additional system to help them manage their AdWords account, so often the account managers must set bids themselves, which can be a daunting task.

Full article: https://searchengineland.com/changing-keyword-bids-often-...

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