24 Jan '13, 5pm

How and Why Women Watch Online Video [Report]

How and Why Women Watch Online Video [Report]

We're ReelSEO so you know how we feel about online video and we know we're not alone as over 456.6M videos were watched in 2012 . But who is watching these videos and how? It's a pretty safe bet to assume that both the males and females make up the viewing audience but a new survey from the Total Beauty Media Group gives us further insight into the viewing habits of women with some interesting results. How Video Is Watched According to the report , nearly 70% of women surveyed owned a smartphone but only 15% of those aged over 34+ actually used it to watch a video. Consumption via desktop computer and laptop took precedence for that age group (the benefit of a larger screen) with smartphone/tablet use much more common for those under 34. As for when video is watched, the afternoon and evening seems to be the preferred time for women between 25-34 although 30% of those surv...

Full article: http://www.reelseo.com/women-watch-video/

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