11 Nov '17, 10am

Four key holiday paid search trends to keep an eye on

Four key holiday paid search trends to keep an eye on

The rise of online shopping in general has blurred the role of Black Friday, a historically brick-and-mortar sales holiday that’s now closing the gap on Cyber Monday in terms of paid search sales volume. Google Shopping has long outpaced text ads in terms of year-over-year growth (clicks, spend, sales, orders and so on) for online retailers, with holiday PLA sales growth accelerating relative to the year prior in both 2015 and 2016. Phones and tablets now account for more paid search traffic than desktop, and the click share of these devices will likely continue to grow this Q4, when we typically see a quarter-over-quarter lift in share. Lastly, users are increasingly turning to navigational tools like Google Maps for both brand and non-brand searches, and Google’s monetization of this traffic has likewise grown over the past year. These ads stand to be even more important...

Full article: https://searchengineland.com/four-key-holiday-paid-search...

Tweets

Four key holiday paid search trends to keep an ...

searchengineland.com 09 Nov '17, 5pm

The rise of online shopping in general has blurred the role of Black Friday, a historically brick-and-mortar sales holiday...

SearchCap: TripAvisor labels risky hotels, paid...

searchengineland.com 09 Nov '17, 9pm

Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content Nov 9, 2017 by Greg Sterling T...

via @WSJ

wsj.com 13 Nov '17, 8am

<a href="https://t.co/YjmFoJXmEn">Shop

thefryecompany.com 17 Nov '17, 2am

JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in you...

How to Avoid Common Paid #Search Forecasting Pitfalls

How to Avoid Common Paid #Search Forecasting Pi...

searchenginejournal.com 05 Nov '17, 8pm

With 2018 around the corner, planning is in full swing for next year’s strategies and budgets. It’s a good opportunity to ...

5 surprising paid-search insights to help you win the holidays

5 surprising paid-search insights to help you w...

searchengineland.com 08 Nov '17, 4pm

Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the hol...

Search in Pics: Google top contributor summit, ...

searchengineland.com 10 Nov '17, 2pm

In this week’s Search In Pictures , here are the latest images culled from the web, showing what people eat at the search ...

A search

searchenginewatch.com 15 Nov '17, 2pm

However, taking a quick step back, if this content is aligned to your conversion funnel then surely getting in front of as...

#GoDaddyPro #nuggets | Using paid search to get...

godaddy.com 15 Nov '17, 9pm

With all of the competition out there for online businesses these days, it’s easy to get a little overwhelmed when seeking...

How to use your data to supercharge paid search

How to use your data to supercharge paid search

searchenginewatch.com 14 Nov '17, 2pm

As well as integrating customer data, a Customer Data Platform will stitch data together, and link typically anonymised da...

Calvin Klein taps Amazon to facilitate omnichan...

luxurydaily.com 16 Nov '17, 7pm

{"ct":"86Sw6cjkrionD64Mr\/+pI1Xsw6UfrL2dbRYUEevPK36jG91BKALmrW9OTvfT3Pj\/D0eMRH3MPgvraV4GcDel\/CgMM7S9vo9PDvXWY9p2VwnB\/RW...

How to Avoid Common Paid Search Forecasting Pitfalls by @digital_future

How to Avoid Common Paid Search Forecasting Pit...

searchenginejournal.com 03 Nov '17, 12pm

With 2018 around the corner, planning is in full swing for next year’s strategies and budgets. It’s a good opportunity to ...

Don’t Plan Your 2018 Budget Without These 5 Key Tactics - When it comes to planning budgets, marketers often ar...

Don’t Plan Your 2018 Budget Without These 5 Key...

wpromote.com 10 Nov '17, 10pm

When it comes to planning budgets, marketers often aren’t as ambitious as they could — or should — be. They settle for the...