10 Nov '17, 9am

#SMM

#SMM

How about you? Do you love using Facebook videos for promoting? I chuckle when people say video doesn’t convert, video is too hard to produce, or video won’t work for them. These are the same people who missed the boat on custom audiences a few years ago and remarketing , in general. Why do we love video? Let thee count the ways… 1. Remarketing Audiences There is no cheaper way to build remarketing audiences, which you can then sequence into other videos or other follow-on content. Check this out: Look at all that traffic coming from mobile newsfeed suggested videos. Traffic that you’d be missing otherwise. Do you have funnel logic in email? Then you should be doing the same with Facebook video and YouTube video at the same time. Pro tip: we run Facebook and Google remarketing audiences at the same time using the same logic. 2. Higher Quality Signals When you promote a vid...

Full article: https://www.pubcon.com/we-promoted-facebook-video?ref=quuu

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