RLSA: A Practical Use Case

Through the holiday season, I began using Remarketing Lists for Search Ads (RLSA, formerly known as RFSA or Remarketing For Search Ads), and now it’s a regular part of my SEM repertoire. The tests I ran were on Holiday/Christmas products for an e-commerce stationery site. This selection of products is not the most ideal for RLSA as they are relatively quick purchase decisions—you see them, you like them, you buy them—and there is not any extended period of time for consideration, planning, and price checking involved in these purchases compared to other products on the site.

Full article: http://www.searchenginejournal.com/rlsa-a-practical-use-c...

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