24 Jan '13, 1pm

That Update Google Denied; Seems Like A Brand Signal Update

Have noticed this in the investment and saving sectors of the UK Google results. A large number of sub pages for large brands have been promoted and smaller more bespoke firms have dropped. News stories from broadsheets, news sources like the BBC and forums like money saving expert have also risen to the front page. Now this could be that those brands have strong domain authority and that sub pages on strong branded domains are going to rank without much work and smaller brands will have us PPC to catch some traffic. For a search such as Junior ISA which before the 17th produced a mix results of goverment pages, news stories and bespoke providers now produces the following Two forum results - both money saving expert (1st and 3rd) One Government information page (2nd - I think this is fair enough) Two News Stories - BBC and the Guardian (4th and 8th) Five sub pages of larg...

Full article: http://www.seroundtable.com/google-jan-17-brands-16261.html

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