09 Nov '17, 6pm

Local SEO Ranking Factors Study 2017 - Local SEO Guide

Local SEO Ranking Factors Study 2017 - Local SEO Guide

Reviews are obviously a driving factor of ranking in Google My Business pack results. The prominence of reviews isn’t particularly shocking, as it’s a way for Google to crowdsource ranking factors, it’s hard to spam, and the most problematic type of abuse is illegal. It’s also something that let’s Google approximate online to offline ranking factors, as hot/trendy businesses are likely to skyrocket in terms of reviews before they are likely to kill it with traditional ranking factors. All of this means it’s something that is easier for them to trust then say, links. At a high level, having a keyword you are trying to rank for, and a mention of a city you are working to rank in, in reviews has a high correlation with high ranking Google My Business results. Keep your eyes peeled as we have some exciting research in the pipeline to try to understand more about how Google use...

Full article: http://www.localseoguide.com/guides/local-seo-ranking-fac...

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2017 Google Local Ranking Factors SEO Study

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Local ranking factors study finds reviews, orga...

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The basic conclusions of the study are that: (1) organic ranking factors (e.g., links, keywords, anchor text, etc.) boost ...

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The basic conclusions of the study are that: (1) organic ranking factors (e.g., links, keywords, anchor text, etc.) boost ...

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