09 Nov '17, 3pm

4 Ad Revenue Optimization Tactics for Publishers

4 Ad Revenue Optimization Tactics for Publishers

Generally, medium to large publishers aim at increasing their total ad revenue by offering their inventory to several ad networks. First, they offer their impressions to the network that pays the highest. The rest is then passed over to the next network in the chain. This process is known as “publisher waterfall.” Although it is a programmatic selling technique, before the waterfall begins, there can also be direct deals. Whatever is left of the inventory at the end is used to run ads from either the Google Ad Network or house ads.

Full article: https://www.polepositionmarketing.com/emp/4-ad-revenue-op...

Tweets

Google AdSense Ad Balance Tool Officially Back ...

seroundtable.com 09 Nov '17, 12pm

Earlier this year, Google AdSense launched the Ad Balance tool which let publishers use controls, a slider, to help you re...

Is your butt slowing you down? #ad

runnersworld.com 22 Nov '17, 6pm

Whether you’re a new runner trying to get better or someone trying to reach new PRs, a weak gluteus (a.k.a. butt) is proba...

How marketers in 25 industries use call trackin...

searchengineland.com 08 Nov '17, 2pm

When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by cal...

Google adds new knowledge panel to provide information about news publishers

Google adds new knowledge panel to provide info...

searchengineland.com 08 Nov '17, 1am

Google announced a new knowledge graph card for news publishers in which searchers can learn more about a specific news pu...

5 Ways Instagram Optimization Can Make You Famous by @lisabuyer

5 Ways Instagram Optimization Can Make You Famo...

searchenginejournal.com 06 Nov '17, 2pm

How do you optimize your Instagram channel if you are not a big name brand like Kylie Jenner, Shake Shack, or AirBnb? It m...

How marketers in 25 industries use call trackin...

searchengineland.com 07 Nov '17, 8pm

When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by cal...

6 Reasons Why Some People Think Black Hat SEO T...

searchenginejournal.com 31 Oct '17, 2pm

Everybody has their own definition of “black hat SEO” . Put simply, black hat SEO includes any techniques that are against...

83 Killer Link Building Tactics You Have to Try

searchenginejournal.com 06 Nov '17, 4pm

Tired of guest posting all the time? Looking to shake things up? This list of 83 next-level link building ideas should ins...

.@BleacherReport elevates Brian Kelly to SVP, Ad Sales, eyeing growth & revenue expansion:

[email protected] elevates Brian Kelly to SVP, A...

turner.com 06 Nov '17, 3pm

Bleacher Report Expands on Growth Strategy with Promotion of Brian Kelly to SVP, Ad Sales Wednesday, November 1, 2017 Shar...

83 Killer Link Building Tactics You Have to Try

searchenginejournal.com 06 Nov '17, 7am

Tired of guest posting all the time? Looking to shake things up? This list of 83 next-level link building ideas should ins...