09 Nov '17, 1pm

How to Get Big Returns with Hyper-Personalized Micro-Targeting by @alexanderkesler

How to Get Big Returns with Hyper-Personalized Micro-Targeting by @alexanderkesler

After quickly gaining traction in consumer and political marketing , micro-niche targeting is now becoming increasingly popular in B2B settings as well. Experienced professionals understand that the days of mass segmentation are gone. The one-to-many approach is rapidly becoming a thing of the past, replaced by one-to-one targeting . Micro-niche targeting’s success can be attributed to its focus on smaller audiences and more relevant messaging to produce higher conversion rates. It allows brands to significantly improve how they communicate with customers. This trend is part of a larger shift in how B2B businesses are thinking about marketing. Micro-targeting represents a data-driven analysis of customers’ needs and desires to create relevant and impactful messaging across all marketing channels. This is especially applicable in the B2B market, as customers in this space r...

Full article: https://www.searchenginejournal.com/micro-targeting/222029/

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