08 Nov '17, 10pm

How to Lead in Marketing When You're Not the Captain of the Boat

At Portent, we often get asked to advise on the ideal marketing team structure. The answer is almost always ‘it depends.’ Today though, we’re talking about something almost universally true for the mindset of successful marketing teams. Whether you see one person in each role here, or ten, this approach will make any team work more cohesively. For instance, you can have a number of specialists that work in defined hierarchies, silos, or you may have teams that are relatively flat. Here at Portent, I’m always amazed at how collaborative and encouraging our client teams are. Team dynamics hit home with me. In my spare time, I coach a team of outrigger canoe paddlers. I’ll use this to outline some of the lessons about how to run an effective marketing team, even when you’re not in charge. If you’re Thalassophobic , you can always skip to the takeaways. (New Portent theme-song...

Full article: https://www.portent.com/blog/internet-marketing/marketing...

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