08 Nov '17, 4pm

5 surprising paid-search insights to help you win the holidays

5 surprising paid-search insights to help you win the holidays

Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season more generally — is one of the best times of year to get your products in front of the millions of shoppers searching for the right gift at the right price. Recently, my colleagues at Bing Ads and Merkle led an enlightening presentation on strategies for making the most of your paid search campaigns this holiday season. And they shared a few insights that may surprise you. 1. It’s not all about Black Friday and Cyber Monday Bing Ads data reveals that many of us are procrastinators (no surprise there). But what you may not know is that Black Friday and Cyber Monday only comprise 17 percent of all holiday sales. Forty percent of gift purchases are made after these big days. What does this mean for you? While you definitely want to reserve ampl...

Full article: https://searchengineland.com/5-surprising-paid-search-ins...

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