08 Nov '17, 1pm

Google Shopping: What do marketers need to know about the latest updates?

A Showcase Shopping ad appears on Google when someone searches with a more general term, such as “backpacks”. Then, Showcase Shopping ads show relevant products together with lifestyle images that you choose to represent your brand or business. When someone clicks a Showcase Shopping ad, it expands revealing your products that are most relevant to the search terms they’ve used, which you connect to the ad using product groups. You can advertise a few dozen products or a whole category of your inventory with your Showcase Shopping ad. We recommend that you start with a larger set of products (hundreds) first, and then create smaller groups as you see what works. To see how many products are targeted in a Showcase ad group, use the Products active column on the Product groups page. Showcase Shopping ads use maximum CPE bidding, which means that you set the highest amount tha...

Full article: https://searchenginewatch.com/2017/11/08/google-shopping-...

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