07 Nov '17, 6pm

Turning Time on Site from a Vanity Metric to an Actionable One

The user now moves from Page 2 to Page 3, sending another timestamp at her arrival at 7:10PM. We now know that she spent 5 minutes on Page 2 (7:10PM – 7:05PM = 0:05, or five minutes). Page 3 is where it gets interesting, because after 15 minutes she left the site (via closing the browser, clicking a link to an external domain, entering a new URL into the URL bar, etc). The initial timestamp was sent upon her arrival (7:10PM) signifying the end of her time on Page 2 and the beginning of her time on Page 3, but when she left the site at 7:25PM, no hit was sent.

Full article: http://www.seerinteractive.com/blog/time-on-site-vanity-m...

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