07 Nov '17, 3pm

AdWords Auction Insights report: A key to understanding the competition

AdWords Auction Insights report: A key to understanding the competition

Impression Share: The percentage of times your brand’s ad shows up in the auction Average Position: The average rank of that ad Overlap Rate: How often another advertiser’s ad received an impression in the same auction that your ad also received an impression Position Above Rate: how often another advertiser’s ad in the same auction shows in a higher position than your own, when both of your ads were shown at the same time Top of Page Rate: How often your ad (or the ad of another advertiser, depending on which row you’re viewing) was shown at the top of the page in search results Outranking Share: How often your ad ranked higher in the auction than another advertiser’s ad, or if your ad showed when theirs did not.

Full article: https://searchenginewatch.com/2017/11/07/adwords-auction-...

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