07 Nov '17, 3pm

Yelp increasingly cracking down on 'review solicitation' across the internet

Yelp increasingly cracking down on 'review solicitation' across the internet

As reviews have become more important (to consumers and as a local ranking factor), multiple companies have emerged to monitor reviews, but also to help small business owners obtain them. Yelp is trying to stop many of those efforts. We were provided with the following, received by one of these reputation management companies: Yelp is, of course, just one of a number of online directories and search sites that feature consumer reviews. Google , Facebook, TripAdvisor, OpenTable, Amazon and various others also encourage and publish consumer reviews. Yelp, however, has the strongest (some would argue “most extreme”) policies against what it calls “review solicitation” — asking for reviews in any form. Yelp has historically taken a hard line against this behavior to preserve user confidence and the integrity of its content. If people doubt the veracity or authenticity of consu...

Full article: https://searchengineland.com/yelp-increasingly-cracking-r...

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