07 Nov '17, 5am

The Real Reason SEO Firms Get Fired by gmehrguth

SEO isn’t supposed to deliver like other channels, so the best way to avoid this scenario is to work on developing trust in your approach. Set expectations appropriately at the outset and provide frequent updates. Make sure your team identifies any performance changes. If the client notices it first, you can seem either negligent or keen to hide something. If you feel the client may be concerned with what they see, get in touch first to allay any fears. Offer to educate your client’s team if they aren’t so familiar with SEO. Clients are usually open to learning more about digital marketing. If things simply aren’t turning out like you thought they would, be honest. Performance won’t improve without everyone getting on board with a new approach. That starts with an up-front conversation about what’s gone to plan, what hasn’t, and what you need to do to turn things around. C...

Full article: https://www.searchenginejournal.com/real-reason-seo-firms...

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