06 Nov '17, 1pm

5 Hidden Content Marketing Costs by @mjacobsonwrites

5 Hidden Content Marketing Costs by @mjacobsonwrites

Competitor Research: You’ll want to know what content your competitors have been producing and what topics and formats are performing well for them. Tools that can help with this include SEMrush ($100+/month), Moz Open Site Explorer ($99/month), and Ahrefs (free with limited capabilities, $99+/month for more robust features). Initial Topic Research: This can include performing keyword research, monitoring social media, sifting through industry publications, and anything else that helps you hone in on a topic. BuzzSumo ($79+/month), Moz Keyword Explorer ($99+/month), and KWFinder ($29+/month) are a few examples in this category. Content Piece Research: This is any research required to generate your content and may include accessing articles behind a paywall, conducting interviews, collecting poll data, attending webinars, running experiments, and more.

Full article: https://www.searchenginejournal.com/hidden-content-market...

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