06 Nov '17, 12pm

@notmebutmycat @XiaoLinDeMao

In January, Naver replaced Overture’s CPC search platform with its subsidiary NBP (NHN Business Platform). Industry analysts were concerned this would cause Overture’s PPC to plummet and advertisers to run advertising on one portal only. However, Daum announced an alliance with Nate a few months later and analysts from Samsung Securities noted Daum received wider search ad exposure after the tie-up and advertisers appear to be increasingly using multiple portals.

Full article: https://searchenginewatch.com/sew/opinion/2093842/starter...

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