23 Jan '13, 10pm

Answer Customer Needs by Building a Customer Advisory Board

Answer Customer Needs by Building a Customer Advisory Board

We sure do love feedback at Moz. One of our biggest contributors to feedback is our Customer Advisory Board (which we lovingly call CAB). Who doesn’t love sharing the work they do with a group of awesome people, hearing their insights, and learning how to provide the most value to users based on their feedback? Dana Lookadoo sporting her Customer Advisory Board shirt at MozCon. A few weeks ago, our VP of Growth Marketing, Joanna Lord , did a Whiteboard Friday about 10 Ways to Get Feedback . I’d love to expand on this topic and share how we developed our CAB, what's worked well, and how we've improved. Framing the CAB We started the process of creating our Board over a year ago. Fortunately, our Director of Product, Samantha Britney , already had a fabulous framework formulated for us (how’s that for alliteration). It was important for us to flesh out and gather ideas in a ...

Full article: http://www.seomoz.org/blog/answer-customer-needs-by-build...

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