06 Nov '17, 7am

Microsoft search revenue grew 15% last quarter, aftr hovering around 10% previous 4 quarters

LinkedIn generated $1.1 billion in revenue for the quarter, with sessions up more than 20 percent year over year. Both metrics are on par with the previous quarter. Microsoft acquired LinkedIn in December 2016 for $27 billion, nearly all of that in cash. In September, Corporate VP of Microsoft Search Advertising Rik van der Kooi said the company has begun work integrating the LinkedIn Graph with Microsoft’s Audience Intelligence Graph , which includes search history. Advertisers are keen to synthesize LinkedIn’s professional user data with Microsoft’s audience and intent data. In addition to building on LinkedIn’s business, Microsoft is focusing on using the acquisition to grow Office 365 and Dynamics 365 products. Office 365 revenue rose 42 percent over last year.

Full article: https://searchengineland.com/microsoft-fy2018-q1-search-a...

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Microsoft search revenue grew 15% last quarter,...

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LinkedIn generated $1.1 billion in revenue for the quarter, with sessions up more than 20 percent year over year. Both met...

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