23 Jan '13, 6pm

What Is The Facebook Exchange Opportunity?

What Is The Facebook Exchange Opportunity?

Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can take advantage of it. What Is The Facebook Exchange (FBX)? In some ways, FBX is another media exchange like the GDN, AdMeld, RightMedia etc., an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding). As opposed to many different domains being aggregated together in one place, the FBX offers inventory from Facebook only. Unlike Facebook Marketplace ads that are bought on a CPC basis and utilize Facebook user profile data, FBX is bought on a dynamic CPM basis, and the buyer must bring their own data to the decision rather than use Facebook data. ...

Full article: http://searchengineland.com/what-is-the-facebook-exchange...

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