What Is The Facebook Exchange Opportunity?

Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can take advantage of it. What Is The Facebook Exchange (FBX)? In some ways, FBX is another media exchange like the GDN, AdMeld, RightMedia etc., an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding). As opposed to many different domains being aggregated together in one place, the FBX offers inventory from Facebook only. Unlike Facebook Marketplace ads that are bought on a CPC basis and utilize Facebook user profile data, FBX is bought on a dynamic CPM basis, and the buyer must bring their own data to the decision rather than use Facebook data. ...

Full article: http://searchengineland.com/what-is-the-facebook-exchange...

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@FunkyOzzi » 17 Feb '13, 11am
If you have an e-commerce website, get to know Facebook Exchange opportunities [link] #FBX
@dave__alexander » 28 Jan '13, 9am
What Is The Facebook Exchange Opportunity? [link] < Interesting development if you use any form of paid ads.
@joristoonders » 27 Jan '13, 6pm
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@sengineland » 27 Jan '13, 4pm
Weekend Review: Not using #Facebook Exchange? You could be missing out on a big opportunity. [link]
@WebrunnerMG » 25 Jan '13, 4pm
Great perspective on FBX @DaxHamman - Nice article : ) What Is The Facebook Exchange Opportunity? [link] via @sengineland
@TiggeritoTimes » 25 Jan '13, 9am
What Is The Facebook Exchange Opportunity?: Welcome to 2013 folks, the year that programmatic marketing and big data... [link]
@RocketClicks » 24 Jan '13, 10pm
The opportunity of The Facebook Exchange – [link] via @sengineland
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@AdrianKnoll » 24 Jan '13, 7pm
In case you missed it, Facebook Exchange is becoming a great opportunity via Real Time Bidding. [link] #marketing #advertising
@chicagostyleseo » 24 Jan '13, 4pm
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@VeniceMckeag » 24 Jan '13, 3pm
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@sengineland » 24 Jan '13, 3pm
Not using Facebook Exchange? You could be missing out on a big opportunity. [link]
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@CedarBrown » 24 Jan '13, 12pm
What Is The Facebook Exchange Opportunity? [link] | @sengineland (Like AdWords, but not) #fbx
@PopsharedSearch » 24 Jan '13, 8am
What Is The Facebook Exchange Opportunity? (Searchengineland - 322 retweets) [link]
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@BoogleBirk » 24 Jan '13, 6am
FBX now adds a whole new dimension to digital reach - this could be good:) [link] #FBXvsGDN
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@HenriMattila » 23 Jan '13, 7pm
Facebook Exchange potentially adds 25% to the real-time media available! [link]
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