05 Nov '17, 8pm

How to Avoid Common Paid #Search Forecasting Pitfalls

How to Avoid Common Paid #Search Forecasting Pitfalls

With 2018 around the corner, planning is in full swing for next year’s strategies and budgets. It’s a good opportunity to review what elements to keep in mind when developing your projections. 1. Current Trends Aren’t Always a Good Predictor of Future Trends Many forecasting approaches are based on some modification of what is currently being done. One may take a paid search campaign, look at how its traffic has grown over the year, and project a similar rate for the near future. Even if accounting for improvements due to keyword optimizations, copy testing, and similar steps that would change increase efficiency, it is misleading to assume a similar overall trend without considering broader demand factors. It is worth reconsidering what may affect overall traffic to begin with and if the nature of the traffic itself might change. 2. Look to Non-Digital Insights to Guide Y...

Full article: https://www.searchenginejournal.com/ppc-forecasting-pitfa...

Tweets

How to Avoid Common Paid Search Forecasting Pitfalls by @digital_future

How to Avoid Common Paid Search Forecasting Pit...

searchenginejournal.com 03 Nov '17, 12pm

With 2018 around the corner, planning is in full swing for next year’s strategies and budgets. It’s a good opportunity to ...

Paid search analytics: What treasures are hidin...

searchengineland.com 05 Nov '17, 10pm

On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, righ...

How brands and influence marketers can avoid tr...

luxurydaily.com 08 Nov '17, 7am

{"ct":"zecbOUB98c+0XtC5Ky8qLQx1rKOiJtLFumhsb9GKSmW3G231V4ZFVkFDf\/4f2ZGcQOL7pm6QFjldnX1kmcjyWCt955\/XmpFlC8vlj6WyzFF+eDfgB...

Get paid as a #luxury #consultant

payoneer.com 05 Nov '17, 3am

“After I used Payoneer for the first time, I realized how simple and easy it is to get paid. Payoneer saved me a lot of ti...

Four key holiday paid search trends to keep an ...

searchengineland.com 09 Nov '17, 5pm

The rise of online shopping in general has blurred the role of Black Friday, a historically brick-and-mortar sales holiday...

How to use your data to supercharge paid search

How to use your data to supercharge paid search

searchenginewatch.com 14 Nov '17, 2pm

As well as integrating customer data, a Customer Data Platform will stitch data together, and link typically anonymised da...

@notmebutmycat @XiaoLinDeMao

searchenginewatch.com 06 Nov '17, 12pm

In January, Naver replaced Overture’s CPC search platform with its subsidiary NBP (NHN Business Platform). Industry analys...

Four key holiday paid search trends to keep an eye on

Four key holiday paid search trends to keep an ...

searchengineland.com 11 Nov '17, 10am

The rise of online shopping in general has blurred the role of Black Friday, a historically brick-and-mortar sales holiday...

A search

searchenginewatch.com 15 Nov '17, 2pm

However, taking a quick step back, if this content is aligned to your conversion funnel then surely getting in front of as...

SEO Guide: HTML Code & Search Engine Success Fa...

searchengineland.com 04 Nov '17, 10pm

HTML is the underlying code used to create web pages. Search engines can pick up ranking signals from specific HTML elemen...

New Google Search Features from October: Personalized Search Results & More

New Google Search Features from October: Person...

seerinteractive.com 10 Nov '17, 1pm

This stresses the importance of using Google My Business for businesses and brands appearing for local queries. With this ...

SearchCap: TripAvisor labels risky hotels, paid...

searchengineland.com 09 Nov '17, 9pm

Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content Nov 9, 2017 by Greg Sterling T...

Past Due: Freelancers, Small Businesses Struggl...

fragerfactor.blogspot.com 08 Nov '17, 4pm

$600k for an Ethereum Name? Stopping Russian Dirty Tricks on the Web; Trump Organization Has Been Compromised by Hackers f...

Chapter 3: Site Architecture & Search Engine Su...

searchengineland.com 04 Nov '17, 8pm

The next major On-The-Page group in the Periodic Table Of SEO Success Factors is site architecture. The right site structu...

Chapter 9: Violations & search engine spam pena...

searchengineland.com 05 Nov '17, 1am

Sign up for our daily recaps of the ever-changing search marketing landscape. Chapter 9: Violations & search engine spam p...