05 Nov '17, 10am

Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product https://t.co/5Mz2yxyjCm

The new emphasis on websites and SEO runs counter to what might be called the “big platforms” school of thinking, which is ascendant in the market. That view holds that most consumers are never going to visit a SMB website, so instead, the business profile on a handful of major destinations is more important, especially on mobile devices. An example would be finding the highest-rated plumbers or local restaurants on Google or Yelp and calling them directly without consulting their websites.

Full article: https://searchengineland.com/smb-websites-matter-anymore-...

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