05 Nov '17, 4am

AdWords app-install campaigns to sunset as Universal App Campaigns take over

UAC campaigns have allowed us to trim down time spent optimizing while increasing our time advancing our media buying strategies by focusing on larger growth opportunities. We have titles where we’ve run large numbers of stand-alone campaigns without notable traction for scale and performance, but by transitioning to UAC event optimization, we’ve been able to increase performance with event optimization by 97% in one month . Initially, we ran a UAC Target ROAS alpha campaign with Google, where we gave the campaign a revenue goal to hit. After running the campaign for about a month, we noticed that not only were goals being hit, but some were exceeded by as much as 54%. As a result, we expanded UAC Target ROAS to more games in our portfolio to achieve increased scale and performance.

Full article: https://searchengineland.com/google-universal-app-campaig...

Tweets

Here's a script that copies AdWords extensions to all your campaigns

Here's a script that copies AdWords extensions ...

searchengineland.com 06 Nov '17, 1am

This only works on Search, Display and Search with Display Select campaigns. The script can’t tell the difference between ...

How to stop Google AdWords campaigns from failing

How to stop Google AdWords campaigns from failing

searchenginewatch.com 07 Nov '17, 2pm

Facebook and Google are now the go-to channels for marketers wishing to attract users and user attention, with businesses ...

Bing expands Shopping Campaigns to Canada & India

Bing expands Shopping Campaigns to Canada & India

searchengineland.com 01 Nov '17, 8pm

Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Ca...

Consumers pulled toward brands that take a stand

Consumers pulled toward brands that take a stand

luxurydaily.com 14 Nov '17, 9am

{"ct":"ysdNVZzOHkn8gbDspjGSB25x7LKXGI6sCdbvcqTfCO6zRYaIcMqfeKnPoNYOirTbqfeJ9HrJtmYDA+FAqleK7pbOxjHpN8O6\/TYvKKG5X4\/bqLeEe...

Too much negativity? Take a walk in nature

Too much negativity? Take a walk in nature

mnn.com 04 Nov '17, 2pm

Taking a walk outside really can help you clear your head — but only if you go walking in a natural, green place, a small ...

Are you using a fake WhatsApp app?

Are you using a fake WhatsApp app?

vernonchan.com 04 Nov '17, 7am

With the plethora of apps available in the Google Play Store, we often take for granted that whatever we download is genui...