05 Nov '17, 1am

Chapter 9: Violations & search engine spam penalties

Sign up for our daily recaps of the ever-changing search marketing landscape. Chapter 9: Violations & search engine spam penalties So far, we’ve discussed the positive signals that make up the Periodic Table Of SEO Success Factors . But there are also some negative factors to avoid. A word of reassurance: Very few people who believe they’ve spammed a search engine have actually done so. It’s hard to accidentally spam and search engines look at a variety of signals before deciding if someone deserves a harsh penalty. That said, let’s talk about things not to do! Vt: ‘Thin’ or ‘shallow’ content Responding to a drumbeat of complaints about poor search results, Google rolled out its “Panda” update in February 2011. Panda targets what is described as “thin” or “shallow” content or content that is lacking in substance. This domain-level penalty targets sites with a predominant a...

Full article: https://searchengineland.com/guide/seo/violations-search-...

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