04 Nov '17, 8pm

Chapter 3: Site Architecture & Search Engine Success Factors

The next major On-The-Page group in the Periodic Table Of SEO Success Factors is site architecture. The right site structure can help your SEO efforts flourish while the wrong one can cripple them. Ac: Site crawlability Search engines “crawl” websites, going from one page to another incredibly quickly, acting like hyperactive speed-readers. They make copies of your pages that get stored in what’s called an “index,” which is like a massive book of the web. When someone searches, the search engine flips through this big book, finds all the relevant pages and then picks out what it thinks are the very best ones to show first. To be found, you have to be in the book. To be in the book, you have to be crawled. Most sites generally don’t have crawling issues, but there are things that can cause problems. For example, JavaScript or Flash can potentially hide links, making the pag...

Full article: https://searchengineland.com/guide/seo/site-architecture-...

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Chapter 2: Content & search engine success factors

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