04 Nov '17, 4pm
#PubCon I'm speaking on Mobile Account Structure w/@RyanJones Tuesday at 3:10 PM PT:
2016 saw the revival of device agnostic bidding and budget allocation – which presents a structural conundrum for advertisers who have built their account for the rules of enhanced campaigns. In this data-oriented and actionable session, we will: Analyze differences in search query trends and using this data to create device specific keywords and budgets. Evaluate how closely your existing campaigns tie into your goals and assessing the quality of leads the existing campaigns produce by device. Use this data to illustrate when advertisers are best suited to break out their accounts based on device, and which advertisers are best to keep their existing structure in place.