23 Jan '13, 1pm

Google's Cost Per Click Prices Finally Rise As GOOG Beats Estimates

As you can see, Google's stock (GOOG) is up 4.5% in after hours (pre-market) trading. Why? The earnings they announced last night beat financial expectations and estimates. Revenues were up 36% year-on-year, and 8% quarter-on-quarter. They had over $50 billion in revenue in the year, which is a first for Google. On the Cost Per Click side, it has been declining for a long time and now it finally has increased by about 2% from last quarter. It is still down from the previous year, but Google's prices per click is showing a small uptick in cost. The number of Paid Clicks is up, as usually. It increased approximately 24% over the fourth quarter of 2011 and increased approximately 9% over the third quarter of 2012. Plus, Google has about $48.1 billion in cash on hand. Larry Page, the CEO of Google, gave a speech about Google's success and posted the speech on Google+ for all t...

Full article: http://www.seroundtable.com/google-earnings-cpc-16252.html

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