04 Nov '17, 12pm

Study Finds Google Rich Answer Results Have Increased Dramatically

Study Finds Google Rich Answer Results Have Increased Dramatically

A new study released by Eric Enge of Stone Temple Consulting has found that Google’s Rich Answer results for search queries have increased dramatically in the first half of 2015. Eric and SEJ founder Loren Baker discuss the study results in the exclusive interview below: What Are Google Rich Answers? Rich answers are the information boxes that pop up when you search something that can be easily answered without having to go to a website outside of Google’s SERPs: In this example, I wanted to know how far it was to drive from Kansas City to Chicago. Google quickly tells me, without me having to go to a navigation page like MapQuest. Google pulled this information directly from Google Maps. There’s several other different areas where Google provides rich answers, like cooking, science, and literature: Obviously, these answers make it extremely easy for the user to find what ...

Full article: https://www.searchenginejournal.com/study-finds-google-ri...

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