04 Nov '17, 10am

2017 growth hacks: Increase CTR by monitoring competitive offers

2017 growth hacks: Increase CTR by monitoring competitive offers Lori Weiman on October 4, 2017 at 12:30 pm Categories: Channel: SEM , Google , Google: AdWords , Google: AdWords: Product Listing Ads , Paid Search Column , Search Ads , Search Ads: General , Search Ads: Product Ads , Search Marketing , Search Marketing: General It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category. To give you a window into the kinds of things to consider, I segmented the top offers by category for September 24 through 30, 2017, using data from our company’s own software. Below, I’ll share what I learned. Product listing ads Overall, only 8.3 percent of all product listing ads (PLAs) have a “special offer.” Thi...

Full article: https://searchengineland.com/2017-growth-hacks-increase-c...

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