03 Nov '17, 3pm

AI is powering the Bing Ads & LinkedIn graphs that are currently being integrated together.

Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech at Advertising Week in New York City. Additionally, the company outlined ways in which Microsoft (and Bing Ads) continues to integrate artificial intelligence into its search offerings, including support for conversational search. Integrating LinkedIn & Microsoft Graphs When Microsoft acquired LinkedIn in 2016 , there was a lot of talk about the marketing potential that could come from intertwining the user information Microsoft has — audience and intent data based on signals such as search history and product and domain preferences — with the audience attribute of LinkedIn’s nea...

Full article: https://searchengineland.com/microsoft-bing-ads-linkedin-...

Tweets

SearchCap: Bing shopping ads expand, Yext knowl...

searchengineland.com 02 Nov '17, 8pm

Creating a B2B and B2C overlap strategy Nov 2, 2017 by Justin Freid How should you structure paid search accounts when you...

How to do Facebook Ads with @AdEspresso @NealSc...

semrush.com 03 Nov '17, 3pm

For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScri...

Bing Ads now shows exact match impression share

Bing Ads now shows exact match impression share

searchengineland.com 07 Nov '17, 3pm

With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for querie...

SearchCap: Bing Ads grows, Amazon ad revenues &...

searchengineland.com 30 Oct '17, 8pm

Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters Oct 30, 2017 by Ginny Marvin...

9 Remarketing Audiences Every Marketer Should B...

portent.com 04 Nov '17, 12pm

Remarketing is an essential strategy for just about every AdWords account imaginable. Targeting ads to users who are alrea...

Bing expands Shopping Campaigns to Canada & India

Bing expands Shopping Campaigns to Canada & India

searchengineland.com 01 Nov '17, 8pm

Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Ca...