03 Nov '17, 7pm

The evolution of phone marketing

The evolution of phone marketing

But, before we get too deep into the discussion of data, keep this in mind: Just two decades ago, you’d be reading this in print. You’d either have to have a subscription to the publication it was printed in, or you’d have to be somewhere — a library, school, office or waiting room — that kept a collection of magazines and other periodicals. To make a purchase, you’d most likely go to a retail store after looking up the address in the phone book and somehow getting there without GPS. Some transactions were handled over the phone, some by snail mail. Now, you can simply ask Alexa — at the same time she’s shuffling through your favorite playlist — to order virtually anything Amazon carries (which is virtually anything). Our culture has adapted to this new normal quickly, and it’s good for marketers.

Full article: https://searchengineland.com/evolution-phone-marketing-28...

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