02 Nov '17, 8pm

SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired

Creating a B2B and B2C overlap strategy Nov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Web.com buys Acquisio for machine learning, PPC management capabilities Nov 2, 2017 by Greg Sterling Acquisio’s platform takes a machine learning-supported approach to paid search programs. Do Google Posts impact ranking? A case study Nov 2, 2017 by Joy Hawkins Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Yext announces conversational ‘Knowledge Assistant’ for local data management Nov 2, 2017 by Greg Sterling The company is also adding structured markup for events and events data syndication. Bing expands Shopping Campaigns to Canada & India Nov 1, ...

Full article: https://searchengineland.com/searchcap-bing-shopping-ads-...

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Yext announces conversational

searchengineland.com 02 Nov '17, 1pm

More interesting to me is the company’s new “Knowledge Assistant,” which allows authorized personnel within organizations ...

Bing expands Shopping Campaigns to Canada & India

Bing expands Shopping Campaigns to Canada & India

searchengineland.com 01 Nov '17, 8pm

Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in Ca...

buys Acquisio for machine learning, PPC management capabilities

buys Acquisio for machine learning, PPC managem...

searchengineland.com 02 Nov '17, 6pm

Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web....

AI is powering the Bing Ads & LinkedIn graphs t...

searchengineland.com 03 Nov '17, 3pm

Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other tha...

Google Assistant can now understand and respond in Singlish:

Google Assistant can now understand and respond...

juice.com.sg 02 Nov '17, 4am

In the past, asking Google Assistant to perform a task as simple as booking a movie ticket may have made you feel like you...

SearchCap: Bing Ads grows, Amazon ad revenues &...

searchengineland.com 30 Oct '17, 8pm

Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters Oct 30, 2017 by Ginny Marvin...

How to do Facebook Ads with @AdEspresso @NealSc...

semrush.com 03 Nov '17, 3pm

For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScri...

7 Google tips to supercharge your Shopping ads

searchengineland.com 15 Nov '17, 4pm

I recognize that people love having control over their accounts (it’s one of those things all search marketers have learne...