02 Nov '17, 3pm

Where To Start With Amazon Marketing

Amazon Marketing: Why It’s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don’t need convincing that Amazon is a channel worth pursuing if you sell online. The real question is how to approach it and how to succeed. Competition on Amazon is high and just posting your listing isn’t going to mean sales. With Amazon, the name of the game is visibility. Specifically, premium visibility and how to get it. Amazon is a search engine. Just like Google, it uses an algorithm to decide who should rank and who shouldn’t for queries or particular product searches. That said, it is its own platform with its own rules defined by Amazonians, not Googlers. It ...

Full article: https://www.portent.com/uncategorized/start-amazon-market...

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