02 Nov '17, 12pm

The 5 Most Important Voice Search Stats For Marketers

The 5 Most Important Voice Search Stats For Marketers

With recent advancements in artificial intelligence and natural language processing, people can’t get enough of voice-enabled digital assistants like Alexa, and the voice-enabled speakers they call home. As a marketer, you know what this means, right? Ready or not, voice-enabled technology is the next big platform for marketing and advertising. Several leaders in the industry have called this technology the user-interface of the future or a marketer’s new best friend. And although this may seem like a sweeping claim, there is some evidence to back up this theory. First and foremost, these systems are being integrated into everything from smartphones and speakers to vehicles, appliances, wearables and more. Not only that, but they are also generally perceived by their users as more utilitarian than disruptive, unlike other marketing platforms. If done right, this perception...

Full article: https://www.searchenginepeople.com/blog/5-important-voice...

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