01 Nov '17, 7pm

The SEO 'do more with less' cookbook

Identify positives that can be used to demonstrate potential for other pages. For items highlighted in green, we want to fully understand why the metrics are positive. In this case, the first row is the home page of the website. An analysis will still take place, but we need to keep in mind that home pages perform well because they are a high repeat visitor entry point. Visitors coming in via email and/or through a brand term are going to convert at a higher level than other traffic. Find pages where one device type is outperforming the other in terms of bounce rate. If a user is bouncing primarily on mobile, we perform a deep dive on the mobile performance of the page. This allows us to rule out page load times and see how the experience differs compared to the tablet and desktop experience. Look for areas where poor metrics align for both mobile and desktop. This indicat...

Full article: https://searchengineland.com/seo-less-cookbook-285710

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