01 Nov '17, 3pm

Siri, Safari and Google Search: What does it mean for marketers?

With voice search now accounting for over 20 percent of searches (a number that will likely increase dramatically in the near future), this move will undoubtedly bring a sizable number of queries to Google. Apple’s stated reason for switching is that it will provide a “consistent web search experience” for consumers alongside Safari results, which are already provided by Google by default. Bing and Google process queries and rank organic search results using different algorithms, so we should expect that the answers provided by Siri will change as a part of this development.

Full article: https://searchengineland.com/siri-safari-and-google-searc...

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