01 Nov '17, 2pm

Our sister agency, @iProspect, explains how Facebook's new transparency measures will impact advertisers.

Last month Facebook announced that they were working on strengthening the enforcement of their advertising policies in response to allegations that ads ran out of Russia last year that influenced the US political election. The VP of Public Policy at Facebook, Joel Kaplan, followed up by stating that the ads in question violated advertising policies and were activated by inauthentic accounts. To combat this abuse of the social platform, Facebook plans on making advertising more transparent for all advertisers, not just political entities. What are the implications? In order to be more transparent, Facebook is adding a “View Ads” feature to all Pages. This will be a public section of a Page where people can see every active ad associated with that specific page running on Facebook, Instagram and Audience Network. This feature will not provide viewers with results such as imp...

Full article: https://www.iprospect.com/en/ca/blog/what-the-latest-face...

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