01 Nov '17, 12pm

Why Real Marketers Prefer Email Marketing

Why Real Marketers Prefer Email Marketing

Email is older than the Internet itself. The first system resembling email was MAILBOX , which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the overall concept and experience remain more or less the same. A lot of new Internet technology has been released since the first email provider. Social media only became a household word over the past decade. Today, email still stands head and shoulders above other marketing mediums. According to a poll by Mail Munch, 60% of digital marketers believe that email marketing outperforms social media . The other 40% didn't have a preference either way. They merely said that email and social media are different. Marketers have made strong cases for using email over other mediums. Here are some of the key be...

Full article: https://www.searchenginepeople.com/blog/real-marketers-pr...

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