01 Nov '17, 12pm

How (and Why) to Use Competitors to Establish Your Marketing Goals by @stoneyd

Competitor research is nothing new to the business world. In fact, businesses have been keeping a watchful eye on their competition since Thag realized he was losing customers to Grog once he started selling his Mammoth steaks “fire-roasted.” There’s an old adage that says there’s nothing new under the sun. Everything has been done, we just find new ways to do them. But if you aren’t watching your online competitors , you may be doing the same things the old way, while others have found more successful ways of doing them. When it comes to creating your online marketing plan, your competition can be a wealth of knowledge. In fact, building a marketing plan without taking advantage of your competitor’s successes and mistakes is almost criminal. That’s like passing up on free food, but if the food was made of money. But before you jump in and steal everything your competitors...

Full article: https://www.searchenginejournal.com/use-competitors-estab...

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