22 Jan '13, 3pm

Report: 25 Percent Of Search Clicks Now From Mobile Devices

Report: 25 Percent Of Search Clicks Now From Mobile Devices

The Search Agency has released its “State of Paid Search Report ” for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns. Overall The Search Agency observed that paid search is experiencing a “healthy growth rate.” Impressions, CPCs and paid clicks all grew in Q4. But, consistent with findings in other reports, the share of searches generated by smartphones and tablets grew significantly in Q4. Unlike some other reports The Search Agency says these did not come at the expense of the PC: Desktops computer searches remained level from Q3 2012 to Q4 2012, while mobile experienced an increase in search share. This demonstrates the industry’s steady growth and good health. While mobile growth outpaced search on the PC overall, Google was the primary beneficiary of much of that activity....

Full article: http://searchengineland.com/report-25-percent-of-search-c...

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