22 Jan '13, 5pm

Analytics For The New Social Media Manager

Analytics For The New Social Media Manager

I have been astounded at the number of social media jobs brands large and small have created over the last year. With each month, more brands realize that Social media isn’t an afterthought; it’s something that takes time, strategy, attention and even aggression to keep ahead of the pack. With all of these new positions come a large number of employees who are making their first foray into the world of Social Media. They may have been promoted from within, from another department, or maybe they previously handled SEO or paid search ads within the marketing department. Many companies take a gamble that pays off on new-to-the-industry go-getters with not a lot of experience but tons of drive and passion. Search vs. Social Media Engagement The reality here, in most cases, is that measuring the success of social media is much different than measuring the success of a paid adve...

Full article: http://searchengineland.com/analytics-for-the-new-social-...

Tweets

Social Media Link Building

Social Media Link Building

searchenginewatch.com 22 Jan '13, 2pm

Just like other networks, Twitter can help you build links by getting your content in front of people who may link to it. ...

.@on_lothianbuses have a "social media bus"!!

.@on_lothianbuses have a "social media bus"!!

lothianbuses.com 22 Jan '13, 11am

Have you been on our social media bus yet? Get on board and try the free wi-fi! Getting information on the move is importa...

Social media, we need it - but how to calculate...

searchenginewatch.com 19 Jan '13, 7pm

Sixty-five percent of CMOs in the strategic phase are looking to convert followers to paying customers, and 63 percent wis...

Three weeks until the annual MTM conference presented by the Center for Social Media; register here.

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org2.democracyinaction.org 23 Jan '13, 5pm

The theme of the 2013 conference is "Measure for Measure," focusing on how we build impact measurement from the start, inc...

What America's new demographics mean for corporate social responsibility

What America's new demographics mean for corpor...

greenbiz.com 22 Jan '13, 2pm

While the makeup of America has been changing over the last several decades, the presidential election brought the new U.S...

Analytics Data Not Populating Into AdWords For ...

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The Year in Search & Social Marketing: Highs & Lows of 2012

The Year in Search & Social Marketing: Highs & ...

searchenginewatch.com 23 Jan '13, 10am

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Celebrate Social Media Week #DC with me & a great panel talking about moving "from like to love"! #nptech

Celebrate Social Media Week #DC with me & a gre...

action.salsalabs.com 30 Jan '13, 9pm

Salsa Live! From Like to LOVE: Get More Action from Social Media You have the perfect campaign: the right ask, the perfect...

Make the Most of Your Social Media Interactions: 9 Tips

Make the Most of Your Social Media Interactions...

searchenginewatch.com 29 Jan '13, 10am

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Social, Digital, Mobile in China

Social, Digital, Mobile in China

socialmediatoday.com 19 Jan '13, 7pm

China has 564 million internet users, and the country’s online population continues to grow at a rate of more than 4 milli...

Thanks for the tweet. Training, too: How to cre...

idealware.org 18 Jan '13, 2pm

As nonprofits have increasingly turned to social media, policies to govern their use have become the new frontier. It can ...

I learned about the new webinar that helps to a...

submitedge.com 21 Jan '13, 4am

Are you using Google analytics? Smart webmasters use Google analytics to improve their traffic by gaining insights into th...