31 Oct '17, 6pm

Oh, no! AdWords can now spend double your budget. Or not…

Oh, no! AdWords can now spend double your budget. Or not…

The script only works with search and display campaigns! It can’t help with video, shopping or universal app campaigns. This script can’t completely prevent your going over budget. The script only runs hourly, so the campaign can go over the spend threshold between runs. And there’s a 15- to 20-minute lag in the spend data. Scheduled scripts don’t run on the hour, so campaigns will not be reactivated as soon as a new day begins. Instead, they’ll be reactivated when the script first runs on the new day, sometime between midnight and 1:00 a.m. Most campaigns receive little traffic at this time anyway — but if that’s not the case for you, you might want to set up automated rules to unpause things exactly as midnight strikes. You can set labelThreshold to be less than 1. For example, if you set it as 0.9, you’ll get an email when the campaign reaches 90 percent of its budget.

Full article: https://searchengineland.com/adwords-can-now-spend-double...

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